Marketing is more important than ever



When times are tough the only sure way to succeed is to create products and services that customer value and will pay for.


Tim Calkins helps organizations use marketing and branding to build strong and enduring businesses. He is clinical professor of marketing at Northwestern University's Kellogg School of Management and managing director of Class 5 Consulting.


BLOG · You can read Tim’s blog on branding and marketing strategy here. < go to blog

SUPER BOWL · Each year Tim leads the Kellogg Super Bowl Advertising Review. < read about the review and Tim’s Super Bowl blog

RADIO INTERVIEW · Hear Tim’s 2011 radio interview with WGN’s Milt Rosenberg. < listen

BOOK · Read about Tim’s book, Breakthrough Marketing Plans < read more


upcoming events

Spring 2012

Marketing Strategy Course, Kellogg School of Management MBA Program

Marketing Strategy Course, Kellogg-WHU Executive MBA Program (Koblenz, Germany)

Kellogg on Branding Program, Kellogg School of Management Executive Education

Strategic Marketing and Communications Course, Kellogg School of Management Executive Education

Executive Development Program, Kellogg School of Management Executive Education

Creating the Market Focused Organization, Kellogg School of Management Executive Education Program


> read more

in the media


Big Gamble on Super Ads
Boston Herald, January 15, 2012

Martha Stewart TV Show to End this Summer
American Public Media, January 4, 2012

It’s a Small World
The Daily, November 26, 2011

Israel, The Brand
New York Jewish Week, November 14, 2011

TeaParty.com: No Politics (Yet), Just Rock and Roll
Fox Business, October 21, 2011

Analysis: Netflix's New Name is Slow to Catch Hold
Reuters, September 19, 2011

No Stars for Netflix
The Daily, September 20, 2011

> more articles