Marketing is more important than ever
When times are tough the only sure way to succeed is to create products and services that customer value and will pay for.
Tim Calkins helps organizations use marketing and branding to build strong and enduring businesses. He is clinical professor of marketing at Northwestern University's Kellogg School of Management and managing director of Class 5 Consulting.
BLOG · You can read Tim’s blog on branding and marketing strategy here. < go to blog
SUPER BOWL · Each year Tim leads the Kellogg Super Bowl Advertising Review. < read about the review and Tim’s Super Bowl blog
RADIO INTERVIEW · Hear Tim’s 2011 radio interview with WGN’s Milt Rosenberg. < listen
BOOK · Read about Tim’s book, Breakthrough Marketing Plans < read more
upcoming events
Spring 2012
Marketing Strategy Course, Kellogg School of Management MBA Program
Marketing Strategy Course, Kellogg-WHU Executive MBA Program (Koblenz, Germany)
Kellogg on Branding Program, Kellogg School of Management Executive Education
Strategic Marketing and Communications Course, Kellogg School of Management Executive Education
Executive Development Program, Kellogg School of Management Executive Education
Creating the Market Focused Organization, Kellogg School of Management Executive Education Program
> read more
in the media
Big Gamble on Super Ads
Boston Herald, January 15, 2012
Martha Stewart TV Show to End this Summer
American Public Media, January 4, 2012
It’s a Small World
The Daily, November 26, 2011
Israel, The Brand
New York Jewish Week, November 14, 2011
TeaParty.com: No Politics (Yet), Just Rock and Roll
Fox Business, October 21, 2011
Analysis: Netflix's New Name is Slow to Catch Hold
Reuters, September 19, 2011
No Stars for Netflix
The Daily, September 20, 2011