The global economy is in the midst of a remarkable economic slump: in virtually every country unemployment is up and economic growth is slow. Economic conditions will improve at some point, of course, but there is little reason to believe this will happen anytime soon.

In a tough environment, organizations need to focus on marketing strategy more than ever. Marketing remains important; companies have to protect sales and build customer relationships. The challenge is to make smart decisions on how to deploy increasingly limited resources.

Tim Calkins helps organizations use marketing strategy and branding to build strong and enduring businesses in good times and bad. He is clinical professor of marketing at Northwestern University's Kellogg School of Management and managing director of Class 5 Consulting.

Tim recently appeared on ABC's Nightline. You can view the segment by clicking here.

Tim’s new book, Breakthrough Marketing Plans is an easy to use guide to creating a powerful marketing plan. You can read more about the book by clicking here and you can order it on Amazon by clicking here.

The best way to contact Tim is email:
t-calkins@kellogg.northwestern.edu