Marketing is more important than ever; when times are tough the only sure way to succeed is to create products and services that customer value and will pay for.

Tim Calkins helps organizations use marketing and branding to build strong and enduring businesses. He is clinical professor of marketing at Northwestern University's Kellogg School of Management and managing director of Class 5 Consulting.

You can read Tim’s blog on branding and marketing strategy here.

Each year Tim leads the Kellogg Super Bowl Advertising Review. You can read more about the review and read his Super Bowl blog here.

Tim recorded a podcast on branding for The Times of London. You can listen to it here.

His latest book, Breakthrough Marketing Plans, is now available. You can read more about it here.

The best way to contact Tim is email:
t-calkins@kellogg.northwestern.edu