Tim Calkins helps people use marketing strategy and branding to build strong and profitable businesses.
Tim is clinical professor of marketing at Northwestern University's Kellogg School of Management. He teaches courses including Marketing Strategy, Biomedical Marketing and Strategic Marketing Decisions in Kellogg's full-time, part-time and executive MBA programs. He also teaches in a number of Kellogg's executive education programs and serves as academic director of the Kellogg on Branding program.
Tim has received numerous teaching awards. He received two Kellogg Faculty Impact Awards in 2011 and the Top Professor Award from the Kellogg Executive MBA Program in 2007, 2009, 2010 and 2011. He also received the Sidney J. Levy Teaching Award and the Lawrence G. Lavengood Outstanding Professor of the Year Award, the top teaching award at Kellogg.
Tim leads two annual events at Kellogg, the Kellogg Super Bowl Advertising Review and the Kellogg Biotech and Healthcare Case Competition.
He is the author of Breakthrough Marketing Plans (Palgrave Macmillan, 2008) and co-editor of Kellogg on Branding (John Wiley & Sons, 2005). Tim has written more than a dozen case studies including Crestor, MedImmune: FluMist Introduction and Genzyme: the Synvisc-One Investment Decision.
In addition to teaching at Kellogg Tim works with major corporations around the world on marketing strategy and branding issues. His recent clients include Pfizer, Eli Lilly, Target and Aviva. He is managing director of Class 5 Consulting, a marketing strategy firm.
Tim is frequently cited by the media; he has been quoted in publications including Business Week, Newsweek, the Financial Times, The Wall Street Journal and The New York Times. He has appeared on NBC, CBS, ABC, Fox, and CNBC.
He serves on the board of the Chicago Business Marketing Association, the Alliance Française de Chicago and the Lycée Français de Chicago, Chicago's French-International School.
Tim began his career at the consulting firm Booz Allen and Hamilton, where he worked on strategy and marketing projects. He joined the marketing team at Kraft Foods in 1991. During his almost 11 years at Kraft, he led businesses including A.1. steak sauce, Miracle Whip, Taco Bell, Seven Seas and DiGiorno. While at Kraft he was responsible for the launch of more than two dozen new products.
In 1998 Tim joined the Kellogg faculty as adjunct assistant professor of marketing. He became clinical associate professor of marketing in 2002 and assumed his current position in 2006.
Tim received his BA from Yale in 1987 and his MBA from Harvard Business School in 1991.
t-calkins@kellogg.northwestern.edu (847) 467-3209
