Marketing is more important than ever

When times are tough the only sure way to succeed is to create products and services that customers value and will pay for.

Tim Calkins helps organizations use marketing and branding to build strong and enduring businesses. He is clinical professor of marketing at Northwestern University's Kellogg School of Management and managing director of Class 5 Consulting.

< NEW BOOK · Tim’s newest book is Defending Your Brand: How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks < read more

BLOG · You can read Tim’s blog on branding and marketing strategy here. < go to blog

BOOK · Read about Tim’s book, Breakthrough Marketing Plans < read more

SUPER BOWL · Each year Tim leads the Kellogg Super Bowl Advertising Review.
< read about the review and Tim’s Super Bowl blog

upcoming events

Winter 2012-13

Marketing Strategy Course, Kellogg School of Management MBA Program (January - March, 2013)

Marketing Strategy Course, Kellogg-WHU Executive MBA Program in Dusseldorf, Germany (March, 2013)

Kellogg Biotech and Healthcare Case Competition (January 26, 2013)

Kellogg Super Bowl Advertising Review (February 3, 2013)

American Dental Association-Kellogg Executive Management Program

National Roofing Contractors Association Executive Management Institute in San Antonio, Texas (February 5, 2013)

> read more