In the media
Tim is a recognized and frequently quoted expert on marketing strategy, branding and bio-medical marketing. Some recent examples include:
Big Gamble on Super Ads
Boston Herald, January 15, 2012
Martha Stewart TV Show to End this Summer
American Public Media, January 4, 2012
It’s a Small World
The Daily, November 26, 2011
Israel, The Brand
New York Jewish Week, November 14, 2011
TeaParty.com: No Politics (Yet), Just Rock and Roll
Fox Business, October 21, 2011
Analysis: Netflix's New Name is Slow to Catch Hold
Reuters, September 19, 2011
No Stars for Netflix
The Daily, September 20, 2011
Guinness Hopes to Make a Splash in U.S. Beer Market
with New Lager
NPR Marketplace, September 1, 2011
From Boot Camp to C-Suite, Marine Duo Profits off Power Shots
FOXBusiness, August 5, 2011
Chick-fil-A Presents Chicagoans with a Brand New Experience
Chicago Tribune, June 22, 2011
Brands Cater to Gay Community
NPR Marketplace, June 10, 2011
Why Trump Has Already Won
How Fox BusinessApril 22, 2011
Ronald McDonald Sidelined as Chain Touts Lattes
Bloomberg, March 2, 2011
Milt Rosenberg Show: 2011 Super Bowl Ads
WGN Radio, February 20, 2011 (36.9 MB mp3 file)
HomeAway Apologizes after 'Test Baby' Furor
Austin American Statesman, February 9, 2011
Super Bowl Ad Message: Recession's Over, Start Spending
CNNMoney, February 7, 2011
Super Bowl Ads Tell the Economy's Story
MarketWatch, February 4, 2011
Chrysler looks to score with 2-minute Super Bowl Ad
Reuters, February 4, 2011
Before Sunday, a Taste of the Bowl
The New York Times, February 3, 2011
Insider Interview Series: Author of Breakthrough Marketing Plans Tim Calkins on Operations, Marketing and Strategy
www.operationsmanager.com January 28, 2011
An emotional attachment... to a brand
NPR (Marketplace), September 15, 2010
Strawberry Shortcake's trendy new look
NPR (Marketplace), September 2, 2010
Clinical Professor Tim Calkins says the iPhone 4 is Apple’s first taste of brand crisis
Northwestern Unversity podcast, July 23, 2010
Rosemont Stressing Copper’s Greenness
Arizona Daily Star, June 20, 2010
Lexus Woes Add to Toyota’s Year of Trouble
The Globe and Mail, April 15, 2010 (registration required)
Can “Greatest Spokesman” be Great for Nationwide? Columbus Business First, March 6, 2010
Corona Leaving the Beach?
Chicago Business Today, February 8, 2010
Pepsi Gets Back into Bottling
Business Week, August, 2009
Chicago Icon’s New Name May Take Time to Stick
Reuters, July 16, 2009
The Gloves Are Off: More Marketers Opt for Attack Ads
Advertising Age, May 25, 2009
Kodak Targets Soccer Moms
Bloomberg, March 13, 2009
How $3 million gets you 30 seconds
CNNMoney, January 12, 2009
Recession raises stakes for Super Bowl advertising
Reuters, January 6, 2009
Goodbye Seduction, Hello Coupons
The New York Times, November 10, 2008
Georgia Aquarium: New Fish every 90 days
Atlanta Journal-Constitution, August 21, 2008
Eight Olympians Who Could Turn Gold into Cash
MSNBC, July 28, 2008
Starbucks Pledges Change
MSNBC, March 21, 2008
Preparing for Life After the NFL
MSNBC, March 5, 2008
Don't Overemphasize ROI as Single Measure of Success Advertising Age, February 4, 2008