In the media


Tim is a recognized and frequently quoted expert on marketing strategy, branding and bio-medical marketing. Some recent examples include:

“When Geico Accelerated Past Allstate”
Forbes, March 10, 2014

“Ellen's Oscar Celeb Selfie a Landmark Media Moment”
Seattle Times, March 3, 2014

“Going for Gold: Olympic Ad Winners and Losers”
Las Vegas Review-Journal, February 23, 2014

“A Tale of Two Mercks as Protesters Take On Wrong Company”
Bloomberg, February 10, 2014

“‘Puppy Love’ Warms Hearts; Diversity Draws Mixed Response”
New York Times, February 3, 2014

“Outside Opinion: A Game Plan for Super Bowl Advertising”
Chicago Tribune, February 2, 2014

“Super Spots”
First Business, January 31, 2014

“Kellogg School Of Management's 10 Best Super Bowl Ads From The Past Decade”
Forbes, January 23, 2014

“Detroit: The Branding of a Bankrupt City”
BBC News, January 20, 2014

“Reborn, Dell Aims Message at Businesses”
New York Times, December 30, 2013

“‘It’s Not Enough to be Just a Good Brand’”
Hindu Business Line, November 21, 2013

“Defensive Strategy Needed to Protect Downfall: Tim Calkins”
Economic Times, November 8, 2013

“Will Starbucks’ Push into Tea Hurt its Coffee Shops?”
Financial Times, October 30, 2013

“From Tavern to Tacos”
Chicago Grid, August 7, 2013

“A Small Business Star to be Born This Super Bowl”
Associated Press, July 30, 2013

“How Transportation Brands Sell Leisure and Sophistication Through Cocktails”
Ad Week, June 20, 2013

“And the Award Goes to...”
Kellogg School of Management, June 12, 2013

“J.C. Penney Apologizes in Ad Developed Under Former CEO”
Bloomberg, May 1, 2013

“Portland Crafts Slogan to Put City on the Map”
Portland Press, April 30, 2013

“A Tipsy Time With the Half-Naked Bellboy”
Ad Week, March 21, 2013

“The Real Reason We Love Some Brand Logos”
Time, March 4, 2013

“Pretty Smart Cookies Had Bright Idea During Super Bowl Blackout”
Chicago Tribune, February 5, 2013

“Pistachios Beat BlackBerry in Super Bowl’s Advertising Match”
Financial Times, February 5, 2013

“Best and Worst Super Bowl Commercials”
Fox News, February 4, 2013

“A Postgame Follow-Up on Super Bowl Commercials”
New York Times, February 4, 2013

“Even With Record Prices, Expect A $10 Million Super Bowl Ad Soon”
Forbes, February 2, 2013

“A Corporate Heretic's Secret to Success”
Crain's Chicago, December 10, 2012

“Twinkies Could Be History”
ABC Chicago, November 15, 2012

“Forming a Bond with Brands”
Chicago Tribune, November 11, 2012

“The Best Defense”
strategy + business, November 2, 2012

“Sponsors Flee Disgraced Cyclist Armstrong”
Brisbane Times, October 18, 2012

“Beachbody the Folks Who Brought You Paul Ryan's Abs”
Bloomberg Businessweek, September 6, 2012

“Ewanick's Departure From GM And Renewed Questions About The CMO Role”
Forbes, August 2, 2012

“Chick-fil-A: Deep Fried Civil War”
Bloomberg BusinessWeek, August 2, 2012

“Chick-fil-A ignites culture wars”
NBC Nightly News, August 1, 2012

“G’day, London. Let Sydney be your Guide”
MarketWatch, July 24, 2012

“Lobster Council Wants Better Ads”
Morning Sentinel, June 12, 2012

“Obama Lures Donors with a Hollywood Sweepstakes”
NPR, May 10, 2012

“No Backing Away Now from ‘Forward’”
Chicago Tribune, May 7, 2012

“Twitter’s # Still Outweighs $”
Chicago Tribune, May 5, 2012

“J.C. Penney, Popchips Ads Spark Controversy”
NBC News, May 3, 2012

“Is Michael Douglas the Best Man for the FBI Brand?”
Forbes, February 28, 2012

“For Super Bowl Ads, No Standout Performer”
The New York Times, February 6, 2012

“Big Gamble on Super Ads”
Boston Herald, January 15, 2012

“Martha Stewart TV Show to End this Summer”
American Public Media, January 4, 2012



“It’s a Small World”
The Daily, November 26, 2011

“Israel, The Brand”
New York Jewish Week, November 14, 2011

“TeaParty.com: No Politics (Yet) Just Rock and Roll”
Fox Business, October 21, 2011

“No Stars for Netflix”
The Daily, September 20, 2011

“Analysis: Netflix's New Name is Slow to Catch Hold”
Reuters, September 19, 2011

“Guinness Hopes to Make a Splash in U.S. Beer Market with New Lager”
NPR Marketplace, September 1, 2011

“From Boot Camp to C-Suite, Marine Duo Profits off Power Shots”
FOXBusiness, August 5, 2011

“Chick-fil-A Presents Chicagoans with a Brand New Experience”
Chicago Tribune, June 22, 2011

“Brands Cater to Gay Community”
NPR Marketplace, June 10, 2011

“Why Trump Has Already Won”
Fox Business, April 22, 2011

“Ronald McDonald Sidelined as Chain Touts Lattes”
Bloomberg, March 2, 2011

“Milt Rosenberg Show: 2011 Super Bowl Ads (36.9 MB mp3 file)”
WGN Radio, February 20, 2011

“HomeAway Apologizes after 'Test Baby' Furor”
Austin American Statesman, February 9, 2011

“Super Bowl Ad Message: Recession's Over, Start Spending”
CNNMoney, February 7, 2011

“Chrysler looks to score with 2-minute Super Bowl Ad”
Reuters, February 4, 2011

“Super Bowl Ads Tell the Economy's Story”
MarketWatch, February 4, 2011

“Before Sunday, a Taste of the Bowl”
The New York Times, February 3, 2011

“Insider Interview Series: Author of Breakthrough Marketing Plans Tim Calkins on Operations, Marketing and Strategy”
www.operationsmanager.com, January 28, 2011

“An emotional attachment... to a brand”
NPR (Marketplace), September 15, 2010

“Strawberry Shortcake's trendy new look”
NPR (Marketplace), September 2, 2010

“Clinical Professor Tim Calkins says the iPhone 4 is Apple’s first taste of brand crisis”
Northwestern Unversity podcast, July 23, 2010

“Rosemont Stressing Copper’s Greenness”
Arizona Daily Star, June 20, 2010

“Lexus Woes Add to Toyota’s Year of Trouble (registration required)”
The Globe and Mail, April 15, 2010

“Can ‘Greatest Spokesman’ be Great for Nationwide?”
Columbus Business First, March 6, 2010

“Corona Leaving the Beach?”
Chicago Business Today, February 8, 2010

“Pepsi Gets Back into Bottling”
Business Week, August, August 1, 2009

“Chicago Icon’s New Name May Take Time to Stick”
Reuters, July 16, 2009

“The Gloves Are Off: More Marketers Opt for Attack Ads”
Advertising Age, May 25, 2009

“Kodak Targets Soccer Moms”
Bloomberg, March 13, 2009

“How $3 million gets you 30 seconds”
CNNMoney, January 12, 2009

“Recession raises stakes for Super Bowl advertising”
Reuters, January 6, 2009

“Goodbye Seduction, Hello Coupons”
The New York Times, November 10, 2008

“Eight Olympians Who Could Turn Gold into Cash”
MSNBC, July 28, 2008

“Starbucks Pledges Change”
MSNBC, March 21, 2008

“Preparing for Life After the NFL”
MSNBC, March 5, 2008

“Don't Overemphasize ROI as Single Measure of Success”
Advertising Age, February 4, 2008