In the media
Tim is a recognized and frequently quoted expert on marketing strategy, branding and bio-medical marketing. Some recent examples include:
“Pretty Smart Cookies Had Bright Idea During Super Bowl Blackout”
Chicago Tribune, February 5, 2013
“Pistachios Beat BlackBerry in Super Bowl’s Advertising Match”
Financial Times, February 5, 2013
“Best and Worst Super Bowl Commercials”
Fox News, February 4, 2013
“A Postgame Follow-Up on Super Bowl Commercials”
New York Times, February 4, 2013
“Even With Record Prices, Expect A $10 Million Super Bowl Ad Soon”
Forbes, February 2, 2013
“A Corporate Heretic's Secret to Success”
Crain's Chicago, December 10, 2012
“Twinkies Could Be History”
ABC Chicago, November 15, 2012
“Forming a Bond with Brands”
Chicago Tribune, November 11, 2012
“The Best Defense”
strategy + business, November 2, 2012
“Sponsors Flee Disgraced Cyclist Armstrong”
Brisbane Times, October 18, 2012
“Beachbody the Folks Who Brought You Paul Ryan's Abs”
Bloomberg Businessweek, September 6, 2012
“Chick-fil-A: Deep Fried Civil War”
Bloomberg BusinessWeek, August 2, 2012
“Ewanick's Departure From GM And Renewed Questions About The CMO Role”
Forbes, August 2, 2012
“Chick-fil-A ignites culture wars”
NBC Nightly News, August 1, 2012
“G’day, London. Let Sydney be your Guide”
MarketWatch, July 24, 2012
“Lobster Council Wants Better Ads”
Morning Sentinel, June 12, 2012
“Obama Lures Donors with a Hollywood Sweepstakes”
NPR, May 10, 2012
“No Backing Away Now from ‘Forward’”
Chicago Tribune, May 7, 2012
“Twitter’s # Still Outweighs $”
Chicago Tribune, May 5, 2012
“J.C. Penney, Popchips Ads Spark Controversy”
NBC News, May 3, 2012
“Is Michael Douglas the Best Man for the FBI Brand?”
Forbes, February 28, 2012
“For Super Bowl Ads, No Standout Performer”
The New York Times, February 6, 2012
“Big Gamble on Super Ads”
Boston Herald, January 15, 2012
“Martha Stewart TV Show to End this Summer”
American Public Media, January 4, 2012
“It’s a Small World”
The Daily, November 26, 2011
“Israel, The Brand”
New York Jewish Week, November 14, 2011
“TeaParty.com: No Politics (Yet) Just Rock and Roll”
Fox Business, October 21, 2011
“No Stars for Netflix”
The Daily, September 20, 2011
“Analysis: Netflix's New Name is Slow to Catch Hold”
Reuters, September 19, 2011
“Guinness Hopes to Make a Splash in U.S. Beer Market with New Lager”
NPR Marketplace, September 1, 2011
“From Boot Camp to C-Suite, Marine Duo Profits off Power Shots”
FOXBusiness, August 5, 2011
“Chick-fil-A Presents Chicagoans with a Brand New Experience”
Chicago Tribune, June 22, 2011
“Brands Cater to Gay Community”
NPR Marketplace, June 10, 2011
“Why Trump Has Already Won”
Fox Business, April 22, 2011
“Ronald McDonald Sidelined as Chain Touts Lattes”
Bloomberg, March 2, 2011
“Milt Rosenberg Show: 2011 Super Bowl Ads (36.9 MB mp3 file)”
WGN Radio, February 20, 2011
“HomeAway Apologizes after 'Test Baby' Furor”
Austin American Statesman, February 9, 2011
“Super Bowl Ad Message: Recession's Over, Start Spending”
CNNMoney, February 7, 2011
“Super Bowl Ads Tell the Economy's Story”
MarketWatch, February 4, 2011
“Chrysler looks to score with 2-minute Super Bowl Ad”
Reuters, February 4, 2011
“Before Sunday, a Taste of the Bowl”
The New York Times, February 3, 2011
“Insider Interview Series: Author of Breakthrough Marketing Plans Tim Calkins on Operations, Marketing and Strategy”
www.operationsmanager.com, January 28, 2011
“An emotional attachment... to a brand”
NPR (Marketplace), September 15, 2010
“Strawberry Shortcake's trendy new look”
NPR (Marketplace), September 2, 2010
“Clinical Professor Tim Calkins says the iPhone 4 is Apple’s first taste of brand crisis”
Northwestern Unversity podcast, July 23, 2010
“Rosemont Stressing Copper’s Greenness”
Arizona Daily Star, June 20, 2010
“Lexus Woes Add to Toyota’s Year of Trouble (registration required)”
The Globe and Mail, April 15, 2010
“Can ‘Greatest Spokesman’ be Great for Nationwide?”
Columbus Business First, March 6, 2010
“Corona Leaving the Beach?”
Chicago Business Today, February 8, 2010
“Pepsi Gets Back into Bottling”
Business Week, August, August 1, 2009
“Chicago Icon’s New Name May Take Time to Stick”
Reuters, July 16, 2009
“The Gloves Are Off: More Marketers Opt for Attack Ads”
Advertising Age, May 25, 2009
“Kodak Targets Soccer Moms”
Bloomberg, March 13, 2009
“How $3 million gets you 30 seconds”
CNNMoney, January 12, 2009
“Recession raises stakes for Super Bowl advertising”
Reuters, January 6, 2009
“Goodbye Seduction, Hello Coupons”
The New York Times, November 10, 2008
“Eight Olympians Who Could Turn Gold into Cash”
MSNBC, July 28, 2008
“Starbucks Pledges Change”
MSNBC, March 21, 2008
“Preparing for Life After the NFL”
MSNBC, March 5, 2008
“Don't Overemphasize ROI as Single Measure of Success”
Advertising Age, February 4, 2008