Tim is a recognized and frequently quoted expert on marketing strategy, branding and bio-medical marketing. Some recent examples include:
"Buying store labels a new brand experience," Chicago Tribune, November 11, 2008 Read
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"Goodbye Seduction, Hello Coupons," The New York Times, November 10, 2008 Read
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"Marketing ‘Paralysed by Facts’," Financial Times, October 13, 2008 Read
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"St. Paul Scorecard: Convention Mostly a Success," Associated Press, September 5, 2008 Read
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"Guide to a Good Marketing Plan," The Mint, August 25, 2008 Read
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"Georgia Aquarium: New Fish every 90 days," Atlanta Journal-Constitution, August 21, 2008 Read
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"Cost pressures: Outlook Seems Anything but Sweet," Chicago Tribune, August 3, 2008 Read
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"Eight Olympians Who Could Turn Gold into Cash," MSNBC, July 28, 2008 Read
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"Starbucks Pledges Change," MSNBC, March 21, 2008 Read
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"Preparing for Life After the NFL," MSNBC, March 5, 2008 Read
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Story on Kellogg-NFL Program from CBS News Chicago Watch Video >>
"Don't Overemphasize ROI as Single Measure of Success," Advertising Age, February 4, 2008 Read
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"Super Bowl Ads: Giant Cost, Mixed Returns," CNNMoney, February 4, 2008 Read
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"An Ad With Talking Pandas, Maybe, but Not With Chinese Accents," The New York Times, February 6, 2008 Read
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"Thomas Tank Engine Toy Recall Angers Parents," NPR, June 22, 2007 Read
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"Toy Makers Hit It Big With Burger King Deal," The Wall Street Journal, December 4, 2007 Read
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"Wal-Mart Loved Organic Valley's Milk," Inc. Magazine, July 2007 Read
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“Medtronic Begins TV Ad Campaign for Heart Devices,” Minnesota Public Radio, February 22, 2007 Read
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“Tim Calkins Studies How to Brand Chicago,” Northwestern University Observer, February 21, 2007 Read
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"Gauging Financial Benefit of Super Bowl Ads Is Hard,” Smart Money, February 1, 2007 Read
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“Superbowl Ads: Still a High-Stakes Game,” National Public Radio, February 1, 2007 Read
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“Multiplying the Payoffs From a Super Bowl Spot,” New York Times, January 26, 2007 Read
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“Why the Chinese Love Chicago,” Asia Times Online, November 16, 2006 Read Article >>
“The Colonel Gets a Makeover,” Marketplace, November 14, 2006 Read Article >>
“Rand McNally Looks to Find Its Way,” Globe and Mail, October 16, 2006 Read Article >>
“Atlanta’s Olympic Fame Was Fleeting,” Atlanta Journal-Constitution, July 19, 2006 Read
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Dell Laptop Fire Story, NBC News, July 11, 2006 Read Article >>
“The Temptation of Superfly,” Fast Company, May, 2006 Read Article >>
“A Century of Innovation, Inside the Box at Kellogg’s,” U.S. News and World Report, May 15, 2006 Read Article >>
“Chrysler TV Ad Criticized for Using Gay Stereotypes,” The Advocate, April 7, 2006 Read Article >>
“Blog Buzz Helps Companies Catch Trends in the Making,” The Washington Post, March 3, 2006 Read Article >>
"Making a Name for Itself,” Milwaukee Journal-Sentinel, February 14, 2006 Read Article >>
“Putting Humor to Use in Some Reputation Rehab,” The New York Times, December 21, 2005 Read Article >>
Interview on Automotive Marketing, National Public Radio, March 23, 2005 Read More >>