“Super Bowl ad prices fall; still most expensive,” Forbes, January 11, 2010   Read Article >>

“McDonald’s Rivals Launch Barrage of Ads Attacking Quality, Price,” Crain’s Chicago Business, December 21, 2009   Read Article >>

“Pepsi Benches Its Drinks,” Wall Street Journal, December 17, 2009   Read Article >>

“Making the Case for Tiger’s Comeback,” Fox Business, December 11, 2009   Read Article >>

“New Drinks in Gatorade’s Playbook,” Crain’s Chicago Business, November 9, 2009   Read Article >>

“Pittsburgh Companies Seek to Capitalize on G-20,” Associated Press, September 6, 2009   Read Article >>

“Pepsi Gets Back into Bottling,” Business Week, August, 2009   Read Article >>

Tim is a recognized and frequently quoted expert on marketing strategy, branding and bio-medical marketing. Some recent examples include:

"Chicago Icon's New Name May Take Time to Stick,” Reuters, July 16, 2009   Read Article >>

"Is an Expanded NFL Season a Recipe for a False Start," FOXBusiness, July 10, 2009   Read Article >>

“The Gloves Are Off: More Marketers Opt for Attack Ads,” Advertising Age, May 25, 2009   Read Article >>

“The Breakfast Wars: Starbucks and Dunkin’ Donuts,” ABC News Nightline, March 17, 2009   View Clip >>

"Kodak Targets Soccer Moms," Bloomberg, March 13, 2009   Read Article >>

"Game Winners & Losers," First Business Morning News, February 2, 2009   View Clip >>

"Super Bowl in a Recession," Forbes, January 29, 2009    Read Article >>

"How $3 million gets you 30 seconds," CNNMoney, January 12, 2009   Read Article >>

"Recession raises stakes for Super Bowl advertising," Reuters, January 6, 2009   Read Article >>

"Buying store labels a new brand experience," Chicago Tribune, November 11, 2008   Read Article >>

"Goodbye Seduction, Hello Coupons," The New York Times, November 10, 2008   Read Article >>

"Marketing ‘Paralysed by Facts’," Financial Times, October 13, 2008    Read Article >>

"Guide to a Good Marketing Plan," The Mint, August 25, 2008   Read Article >>

"Georgia Aquarium: New Fish every 90 days," Atlanta Journal-Constitution, August 21, 2008   Read Article >>

"Cost pressures: Outlook Seems Anything but Sweet," Chicago Tribune, August 3, 2008   Read Article >>

"Eight Olympians Who Could Turn Gold into Cash," MSNBC, July 28, 2008   Read Article >>

"Starbucks Pledges Change," MSNBC, March 21, 2008   Read Article >>

"Preparing for Life After the NFL," MSNBC, March 5, 2008    Read Article >>

Story on Kellogg-NFL Program from CBS News Chicago   View Clip >>

"Don't Overemphasize ROI as Single Measure of Success," Advertising Age, February 4, 2008   Read Article >>

"Super Bowl Ads: Giant Cost, Mixed Returns," CNNMoney, February 4, 2008   Read Article >>

"An Ad With Talking Pandas, Maybe, but Not With Chinese Accents," The New York Times, February 6, 2008   Read Article >>

"Thomas Tank Engine Toy Recall Angers Parents," NPR, June 22, 2007   Read Article >>

"Toy Makers Hit It Big With Burger King Deal," The Wall Street Journal, December 4, 2007   Read Article >>

"Wal-Mart Loved Organic Valley's Milk," Inc. Magazine, July 2007   Read Article >>

“Medtronic Begins TV Ad Campaign for Heart Devices,” Minnesota Public Radio, February 22, 2007  Read Article >>

“Tim Calkins Studies How to Brand Chicago,” Northwestern University Observer, February 21, 2007  Read Article >>

"Gauging Financial Benefit of Super Bowl Ads Is Hard,” Smart Money, February 1, 2007  Read
Article >>

“Superbowl Ads:  Still a High-Stakes Game,” National Public Radio, February 1, 2007  Read
Article >>

“Multiplying the Payoffs From a Super Bowl Spot,” New York Times, January 26, 2007  Read
Article >>

“Why the Chinese Love Chicago,” Asia Times Online, November 16, 2006  Read Article >>

“The Colonel Gets a Makeover,” Marketplace, November 14, 2006  Read Article >>

“Rand McNally Looks to Find Its Way,” Globe and Mail, October 16, 2006  Read Article >>

“Atlanta’s Olympic Fame Was Fleeting,” Atlanta Journal-Constitution, July 19, 2006  Read
Article >>

Dell Laptop Fire Story, NBC News, July 11, 2006  Read Article >>

“The Temptation of Superfly,” Fast Company, May, 2006  Read Article >>

“A Century of Innovation, Inside the Box at Kellogg’s,” U.S. News and World Report, May 15, 2006  Read Article >>

“Chrysler TV Ad Criticized for Using Gay Stereotypes,” The Advocate, April 7, 2006  Read Article >>

“Blog Buzz Helps Companies Catch Trends in the Making,” The Washington Post, March 3, 2006  Read Article >>

"Making a Name for Itself,” Milwaukee Journal-Sentinel, February 14, 2006  Read Article >>

“Putting Humor to Use in Some Reputation Rehab,” The New York Times, December 21, 2005  Read Article >>

Interview on Automotive Marketing, National Public Radio, March 23, 2005  Read More >>