Tim Calkins is the author of Breakthrough Marketing Plans (Palgrave 2008) and co-editor of Kellogg on Branding (Wiley, 2005). He has also written teaching cases including Crestor, Carolina Lunker Sauce and Xigris.

Breakthrough Marketing Plans is a short and simple guide to creating a powerful marketing plan. The book explains why all too many marketing plans don't work very well and how to create one that does.

Some comments about the book:

“Tim Calkins provides the practical guidance that marketers are longing for. This book lays out a clear path to creating marketing plans that will get supported, and more importantly, drive results.”

Ed Buckley
VP Marketing
UPS

“For new marketers and experienced practitioners, Breakthrough Marketing Plans provides a practical roadmap for developing effective marketing plans that actually serve as daily action guides rather than dusty shelf ornaments.”

M. Carl Johnson III
Senior Vice President and Chief Strategy Officer
Campbell Soup Company

“Tim Calkins is an award-winning professor and marketer. He knows why most plans fails and what needs to be done to make them useful: set measurable goals, choose a strategy and support it, develop key tactics, and keep it short. Breakthrough Marketing Plans is a wonderfully useful book that will change the way marketers and marketing students operate. Read it: it will make you a better marketer!"

Pierre Chandon
Associate Professor of Marketing
INSEAD

Read more about Breakthrough Marketing Plans by clicking here.

Kellogg on Branding is a book for people responsible for building brands. It combines academic theory and practical insights. The book is both rigorous and approachable.

The book has twenty chapters; thirteen were written by Kellogg faculty members, seven were written by executives.The executive contributions are particularly notable; in these chapters senior business managers share their learnings about brands and branding. For example, Betsy Holden (Kraft Foods) discusses global branding, Carol Bernick (Alberto-Culver) highlights the importance of brand names, Ed Buckly (UPS) discusses organizational aspects.

Both Breakthrough Marketing Plans and Kellogg on Branding are available at Amazon.com, Borders and other book stores around the country.